We start by learning where your TA lives and understand what they are thinking. Demographic criteria will get you started creating a basic outline of your of your audience personas
Quality lead generation depends on real time and conclusive lead validation to verify both the identity and intent of inbound leads
Fully qualified leads that have been verified via our dedicated call team providing 100% accurate data and insights for your sales team to action and close
WHAT WE DO
World class lead generation and
complete lead verification solutions
The buying process of old has changed. Marketers need to find new ways to reach buyers.
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
The Verify Process
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline
1. UNDERSTAND BRAND & TA
Research about Industry, trends | Define Target Audience | Research Behavior and buying habits and media consumption of TA
2. MEDIA PLAN AND CREATIVE
Develop Media plan based on Media Consumption of TA | Develop multiple landing pages for A/B testing | Develop Multiple creative to test which works best
3. EXECUTION & LEAD GENERATION
Execute Media Plan based on Step 2 | Continuous learning and optimisation of plan to meet objectives based on results and conversion
4. LEAD VERIFICATION
Real time follow up and verification of lead | Classification of leads as per brief for client | Feedback of results to Trafficking team for optimisation
Target consumers actively looking for product/service. These are the most likely to convert based on research about what our TA is looking for on Search Engines
Advertising across multitude of websites, targeted contextually, behaviorally, and demographically based on research into behavior of our TA
Advertising across various social networks to consumers who display the desired attributes of a potential buyer based on research of the TA
Remarket to consumers who visited the brand site but did not convert, with a change in message or offer
Did you know…Lead Generation in the MENA region has over 65% wastage, businesses with 31 to 40 landing pages get 7 times more leads and that 44% of clicks are directed to the business’s homepage, instead of a dedicated landing page!
The Whole Is Greater Than The Sum Of It’s Parts When you connect more objects in a way, there will be a system emerge. That system somehow hold new properties that does not exist in those object that form the system.
Director – Research
Director – Creative
Director – Strategy
Director – Sales
Let us know what we can do to help you generate those verified leads and drive your business!